Now that you’ve got your website setup and ready to grow with your business, here’s how you can keep engaging with your current customers and gain new ones at the same time. Organize and plan your online campaigns in advance. Required Setup and Integrations WordPress Website with a Blog, News or other area that is … Continue reading How to plan your online Marketing
A “Gif” is a file format, similar to a jpeg, png or pdf, but like all file types, they have a specialty. Gif files support multiple frames, like a video, they are also “rasterized” content meaning they rely on pixels, also like a video file. But Gif’s also support transparent pixels. This is what makes … Continue reading What is a Gif?
Instagram is the most popular way to share photos. Create an Instagram account Download the Instagram app and signup or login if you have an account. Link your Instagram account to your Facebook and/or Twitter account(s). Go to your profile and tap Then tap the Settings button Then Tap Linked Accounts Select which accounts you … Continue reading How to use Instagram
Add text, your logo and other elements to images for posting on Social Media. OVER App Download from the App Store Everything shown here can be done with the FREE version of the app. More features are available with in app purchases. CREATE A POST USING AN IMAGE OR VIDEO FROM YOUR DEVICE PHOTOS Open … Continue reading How to use the OVER App
In 2014 Canada implemented Anti-Spam laws to protect Canadians from electronic spam. Click here to read the complete legislation. Email marketing is so widely used because it’s effective. Ensuring that your marketing is in compliance is easy when you use a email marketing program. There are many to choose from and most are free or … Continue reading How to easily comply with Canada’s anti-spam laws
If you’ve ever wondered what the difference is between a PDF and a PNG or a JPG and an EPS? Read on to find out all you need to know about standard graphic files types and their uses. Two main colour spaces: RGB & CMYK There are two main colour modes that documents are saved … Continue reading All about File Types
Planning for shipping requires some thought. Even if you only have a few products, the cost of shipping can vary dramatically depending on the weight and dimensions of the products but also how far the package has to be sent. Options for shipping include anything from Free Shipping to Flat Rate and complex Shipping Calculators. … Continue reading Shipping Options for Online Stores
If you’re planning on offering products and services for sale on your website, take some time to consider how you’d like to be paid. The first two options to consider are whether it’s important to you for your customers to complete the payment process on your website or be taken away to another website to … Continue reading Options for online Payment processors
Your WordPress website is the perfect platform from which to launch all your marketing. Follow our step by step online marketing guide below. You’ll see results from minimal effort and cost. This is our online marketing Golden Standard for providing the ultimate user engagement. 1. What you need to get started: A Blog section on … Continue reading How to use your website to market your business online for little to no cost
What is a Blog? Blogs are a great way to add a lot of content to your website in a structured and easy to navigate form. Search engines reward websites with well executed Blogs for these reasons. A Blog in it’s simplest form is just a group of posts or articles. Posts differ from Pages … Continue reading All about Blogs
In 2018 many website browsers started showing the words “Not Secure” in the address bar next to website addresses that aren’t secured using an SSL License. Online stores that take credit card payments must have an SSL License or use a third party (such as PayPal) to process payments. What is an SSL License? An … Continue reading Why does it say “Not secure”next to my website address?
There are endless options for adding extra functionality to your website’s Blog. Whether you have just one category called “Blog” or a series of sub-categories, offering an easy way to keep users engaged is the goal. Providing a structured Blog is the most important part of setting up for success. Consider how your categories and … Continue reading Add Interest & Interactivity to your Blog
Most online searches are done through Google. There are two ways to see the Google My Business information about your business: When searching for a local business category, “Campbell River Plumbers” for example, Google will display a map on the search results page. This map displays local businesses that have a Google My Business Listing. Usually the … Continue reading Claim Your Free My Business Listing in Google!
Having a properly built website is just the start. If your website is new or your online presence wasn’t well established before launching a new website, you’ll need to be a little patient. The best thing you can do during this time is keep adding more content to your website. You can also get the word … Continue reading How to gain attention and visitors to your website
On northern Vancouver Island and other rural towns across Canada it can be hard to locate specific goods and services. It’s the perfect atmosphere to generate sales for your Campbell River, Courtenay or Comox Valley business. Every business needs a website and every location should have a convenient online alternative for their customers. It’s never … Continue reading E-commerce opens new markets for Campbell River Businesses
WordPress enjoys being most popular Content Management System…for the most part. Many unsavory people have also taken note. WordPress out of the box is not all that secure and hackers take advantage of “do it yourself-ers” who may not understand the basics of WordPress website security and actually how easy it is to setup. We recommend … Continue reading How to keep your WordPress website secure
A responsive website is one that adapts the content styling based on the users device, usually the screen size. With the popularity of mobile devices and users accessing the internet on a huge variety of platforms and screen sizes your website needs to respond. No more pinching and zooming or scrolling around and trying to use … Continue reading What is a responsive website?
The price range to have a website built is just like anything else and you get what you pay for. Even the old adage “to poor to be cheap” applies. What’s the point of a poorly worded and unattractive website? It can cause you to loose trust with potential clients by being so…broken, un-usable and just … Continue reading What are the benefits to having a professionally designed website?
Appearance matters…a lot. Especially in business, your image says a great deal about the quality of your services. Professional marketing materials such as a logo, business cards and a website help establish your business’ credibility. Potential customers need to trust your company to provide high quality products and services. Campbell River, Courtenay and northern Vancouver … Continue reading The importance of appearance
You’ve got great content, images and a nicely designed website, now what? If your website doesn’t rank on page 1 or 2 or even 3 in the Google Search Results, no one will find it. As I mentioned in my last post, the holistic approach to SEO involves digging in and providing your potential users … Continue reading Holistic Search Engine Optimization
Beware of telemarketers and spammers offering guarantees to get your website ranked number 1 on Google
No one can make this type of guarantee first of all, so that should make you very suspicious. If your business manufactures running shoes are they guaranteeing that your website site will outrank Nike? Not likely, they don’t even know what products or services you provide because chances are they haven’t even visited your website. … Continue reading Beware of telemarketers and spammers offering guarantees to get your website ranked number 1 on Google
Software that allows manipulation of website content (text, phones etc.) in an easy to use interface. This process allows our clients to access the “back-end” of their website to make changes to content such as add images and text, add new products and services, share videos and downloadable files and much more. We build custom … Continue reading What is a content management system?
A process that helps increase the visibility of a website through keyword searches on search engines such as Google, Bing, Yahoo and more. What factors determine a websites position on the search engine results page? (SERP) There are a lot! Proper search engine optimization starts at the beginning stages of a websites development. Planning for high value keywords, … Continue reading What is search engine optimization (SEO)?