What is phishing and how to spot it

Phishing is a type of spam content that pretends to be from a legitimate source. Normally the content tries to spoof a popular brand or a brand that you’ve purchased products from online. they cast a wide net… …hoping for a few victims out of thousands or even millions of emails sent. These attacks have…

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Why you should invest in onsite SEO

When deciding on your marketing budget and where to put the focus, consider the following statistics from Search Engine Land, the online authority for SEO information. Average Conversion Rates by Channel 5% Organic Search 4% Email Marketing 4% Paid Search 4% Social Media Businesses receive and average of 5 Clicks from Organic Search vs 1…

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Use MailPoet to stay connected to your audience

MailPoet provides better tools and integration with WordPress websites than other E-newsletter programs like MailChimp. We’re always on the lookout for better solutions and MailPoet is the best thing since MailChimp! With more tools and a better interface for designing newsletters, MailPoet beats the competition hands down.   MORE INFORMATION Expand MailPoet also offers a…

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What’s a website builder?

What is a website builder, should you use one and if so, what one should you use? This article will attempt to answer those questions. While we are biased towards custom WordPress websites, we understand that not everyone can afford to go that route. This doesn’t mean that you can’t still have a decent website…

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How to advertise on Facebook

Facebook offers an inexpensive way to advertise to a large audience. If you’ve already created a Business Facebook Page, it’ll be easy for you to get started. You can BOOST your posts for as little as $15. Use the instructions below to create an effective POST. We’ll then walk you through how to BOOST your…

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Tips and Tricks

We’ve curated some of our best tips and tricks to help you get the most out of your website and take advantage of social media networks to grow your customer base. Marketing is all about staying top of mind until a potential client is ready to make a decision. It’s also an important part of…

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Your website can help your business during Covid-19

If your business has been affected by the Coronavirus ask what more your website can do for you. There are numerous ways that your WordPress website can help you and your clients during this pandemic. Whether it’s to just stay connected or to provide online services your website can do more. Take a look at…

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The anatomy of a Google Search Results Page

There are normally 2 – 4 distinct spaces on a Google search results page. 1  Paid Google Ads At the top are paid Google ads. These are pay per click (PPC) ads that cost anywhere from a few cents per click to several dollars. Learn more 2  Business Identity On the right you may see a…

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How to use Facebook to promote your Business

Facebook is a great place to connect with customers. Facebook has some great tools to promote your business for no charge, and if you decide to advertise on Facebook, they offer some affordable options. How Facebook for Business works Personal Profile/ Account You must have a Personal Facebook Account to create a Business Page. Your…

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Connect your Google Accounts

If you’ve claimed your Google My Business listing we can connect it to your Google Analytics account so you can see all your Google business information from one place. This form is used to connect your business gmail account with the Google Analytics account that we’ve set up for you. Your Google Analytics account is…

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How to plan your online Marketing

Organize and plan your online campaigns in advance. WEBSITE / BLOG It all starts with a well written and engaging article. Include photos, video etc. E NEWSLETTER Tell your contact list about your new article, share a link, excerpt, current sales, projects and events. Include social media links. FACEBOOK Share an excerpt and photo from…

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What is a Gif?

A “Gif” is a file format, similar to a jpeg, png or pdf, but like all file types, they have a specialty. Gif files support multiple frames, like a video, they are also “rasterized” content meaning they rely on pixels, also like a video file. But Gif’s also support transparent pixels. This is what makes…

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How to use Instagram

  How to use social media to market your business Expand Use networks like Instagram, Facebook and YouTube as part of an organized marketing plan that includes your website and e-newsletters.   Facebook     MailChimp   Visit our Blog to learn more Instagram is the most popular way to share photos. Create an Instagram…

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How to use the OVER App

Add text, your logo and other elements to images for posting on Social Media. OVER App Download from the App Store Everything shown here can be done with the FREE version of the app. More features are available with in app purchases. CREATE A POST USING AN IMAGE OR VIDEO FROM YOUR DEVICE PHOTOS Open…

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How to easily comply with Canada’s anti-spam laws

In 2014 Canada implemented Anti-Spam laws to protect Canadians from electronic spam. Click here to read the complete legislation. Email marketing is so widely used because it’s effective. Ensuring that your marketing is in compliance is easy when you use a email marketing program. There are many to choose from and most are free or…

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All about File Types

If you’ve ever wondered what the difference is between a PDF and a PNG or a JPG and an EPS? Read on to find out all you need to know about standard graphic files types and their uses. File Type Software Required Recommended Uses Vector (Scalable) Rasterized .pdf Adobe Acrobat Reader most popular file type…

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Shipping Options for Online Stores

Planning for shipping requires some thought. Even if you only have a few products, the cost of shipping can vary dramatically depending on the weight and dimensions of the products but also how far the package has to be sent. Options for shipping include anything from Free Shipping to Flat Rate and complex Shipping Calculators.…

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Options for online Payment processors

If you’re planning on offering products and services for sale on your website, take some time to consider how you’d like to be paid. The first two options to consider are whether it’s important to you for your customers to complete the payment process on your website or be taken away to another website to…

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All about Blogs

what is a blog? Blogs are a great way to add a lot of content to your website in a structured and easy to navigate form. Search engines reward websites with well executed Blogs for these reasons. A Blog in it’s simplest form is just a group of posts or articles. Posts differ from Pages…

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Why does it say “Not secure”next to my website address?

In 2018 many website browsers started showing the words “Not Secure” in the address bar next to website addresses that aren’t secured using an SSL License. What is an SSL License? An SSL License provides an extra layer of security and privacy for your website and users of your website. The SSL certificate encrypts the…

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Add Interest & Interactivity to your Blog

There are endless options for adding extra functionality to your website’s Blog. Whether you have just one category called “Blog” or a series of sub-categories, offering an easy way to keep users engaged is the goal. Providing a structured Blog is the most important part of setting up for success. Consider how your categories and…

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The EU General Data Protection Regulation (GDPR)

What is a Privacy Policy, Do I Need One and Why? A privacy policy is a statement or a legal document (in privacy law) that discloses some or all of the ways a company (website) gathers, uses, discloses, and manages a customer or users’s data. LEARN MORE Wikipedia GDPR Canadian Lawyer Magazine Article CBC Article…

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Claim Your Free My Business Listing on Google!

  The Anatomy of a Google Search Results Page Expand There are normally 2 – 4 distinct spaces on a Google search results page. Paid Google Ads. At the top are paid Google ads. These are pay per click (PPC) ads that cost anywhere from a few cents per click to several dollars. Business Identity.…

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How to gain attention and visitors to your website

Having a properly built website is just the start. If your website is new or your online presence wasn’t well established before launching a new website, you’ll need to be a little patient. The best thing you can do during this time is keep adding more content to your website. You can also get the word…

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E-commerce opens new markets for Campbell River Businesses

On northern Vancouver Island and other rural towns across Canada it can be hard to locate specific goods and services. It’s the perfect atmosphere to generate sales for your Campbell River, Courtenay or Comox Valley business. Every business needs a website and every location should have a convenient online alternative for their customers. It’s never…

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How to keep your WordPress website secure

WordPress enjoys being most popular Content Management System…for the most part. Many unsavory people have also taken note. WordPress out of the box is not all that secure and hackers take advantage of “do it yourself-ers” who may not understand the basics of WordPress website security and actually how easy it is to setup. We recommend…

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What is a responsive website?

A responsive website is one that adapts the content styling based on the users device, usually the screen size. With the popularity of mobile devices and users accessing the internet on a huge variety of platforms and screen sizes your website needs to respond. No more pinching and zooming or scrolling around and trying to use…

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What are the benefits to having a professionally designed website?

The price range to have a website built is just like anything else and you get what you pay for. Even the old adage “to poor to be cheap” applies. What’s the point of a poorly worded and unattractive website? It can cause you to loose trust with potential clients by being so…broken, un-usable and just…

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The importance of appearance

Appearance matters…a lot. Especially in business, your image says a great deal about the quality of your services. Professional marketing materials such as a logo, business cards and a website help establish your business’ credibility. Potential customers need to trust your company to provide high quality products and services. Campbell River, Courtenay and northern Vancouver…

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Holistic Search Engine Optimization

You’ve got great content, images and a nicely designed website, now what? If your website doesn’t rank on page 1 or 2 or even 3 in the Google Search Results, no one will find it.  As I mentioned in my last post, the holistic approach to SEO involves digging in and providing your potential users…

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What is a content management system?

Software that allows manipulation of website content (text, phones etc.) in an easy to use interface. This process allows our clients to access the “back-end” of their website to make changes to content such as add images and text, add new products and services, share videos and downloadable files and much more. We build custom…

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What is search engine optimization (SEO)?

A process that helps increase the visibility of a website through keyword searches on search engines such as Google, Bing, Yahoo and more. What factors determine a websites position on the search engine results page? (SERP) There are a lot! Proper search engine optimization starts at the beginning stages of a websites development. Planning for high value keywords,…

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