The importance of appearance

Appearance matters…a lot. Especially in business, your image says a great deal about the quality of your services.

Professional marketing materials such as a logo, business cards and a website help establish your business’ credibility. Potential customers need to trust your company to provide high quality products and services.

Campbell River, Courtenay and northern Vancouver Island are no exception.

Everyone is online now and most future customers will search for the services you provide on the internet even if they’ve already decided to choose you.

If you provide stellar products and services but your marketing doesn’t reflect that, something needs to change.

The goal of effective marketing is to visually portray the aspects of your business that set you apart from the competition. Entice customers to learn more about your business just with a memorable logo or business card.

Local search engine optimization can get your website found but is it saying the right things?

If your website is broken, missing links or not user friendly it’s important to fix it. Great marketing can go a long way with showing your strong points but bad marketing can be a turn off.

Marketing in Campbell River and Courtenay has changed. So has it’s importance.

With a younger demographic now taking over, gone are the old days of using a printed phone directory. Shoppers want more information about you before they call or purchase what you offer, such as:

• What do other clients say about your work?
• What types of related products and services are available?