The anatomy of a Google Search Results Page

There are normally 2 – 4 distinct spaces on a Google search results page.

  1. At the top are paid Google ads. These are pay per click (PPC) ads that cost anywhere from a few cents per click to several dollars.
  2. On the right you may see a Business Identity. If the keywords you searched for closely match a Business name, Google will display that business’s information, including a photo, map location, contact information, hours, write a review button etc.
  3. Below the paid ads you may see a map with few businesses listed. If the keywords you searched for indicate that you’re looking for a type of business, Google will show a map. Also shown are the top matches on the map, t
  4. Then the organic search results.
google page layout

How to get to the top of…


online marketing

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