The anatomy of a Google Search Results Page

There are normally 2 – 4 distinct spaces on a Google search results page.

  1. At the top are paid Google ads. These are pay per click (PPC) ads that cost anywhere from a few cents per click to several dollars.
  2. On the right you may see a Business Identity. If the keywords you searched for closely match a Business name, Google will display that business’s information, including a photo, map location, contact information, hours, write a review button etc.
  3. Below the paid ads you may see a map with few businesses listed. If the keywords you searched for indicate that you’re looking for a type of business, Google will show a map. Also shown are the top matches on the map, t
  4. Then the organic search results.
google layout

How to get to the top of…

online marketing

Our marketing plan provides an easy to follow and execute method of helping your business stay top of mind.