What is search engine optimization (SEO)?

A process that helps increase the visibility of a website through keyword searches on search engines such as Google, Bing, Yahoo and more.

What factors determine a websites position on the search engine results page? (SERP)

There are a lot! Proper search engine optimization starts at the beginning stages of a websites development. Planning for high value keywords, long tail keywords and site structure can help search engines to better understand what your website is all about.

There are tricks to getting the top spot on Google but generally it’s common sense.

“Content is king”, you may have heard the phrase but it’s the best way to get the ranking you desire. Give your intended audience what they want, which is meaningful and in depth content about the topics and keywords they’re searching for. See our post on Holistic search engine optimization to learn more about best practises.

Beware of “black hat” methods

There was a time when loading your website’s footer area with content keywords that you want to achieve a high rank for actually worked. The search engines are constantly on the look out for websites they deem as cheating. While these practises may not get you booted from Google, they certainly won’t help your site in the long run. Beware of telemarketers and spammers offering guarantees to get your website ranked number 1 on Google

Interested in reading more about search engine optimization:

Learn how Google Search Works.

Do you want your business to rank highly on the search engines? Get a quote for a custom WordPress website built by Vancouver Island Designs and expect more from your website.

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