Guide to Marketing

Website design, branding and graphic design – they’re all part of the bigger operation of marketing your business to the masses.

We’ve developed an easy to follow marketing plan that will get you results. Stay top of mind with your audience until they or someone they know is need of your products or services.


GETTING STARTED

It begins with having an effective logo…

Your logo says so much about your business. It should be consistent and provide a visual representation of your brand that has same impact on everything from business cards to online ads to vehicles.


rocket launch

Then launch a website that’s built just for you…

You can build your own website using our WordPress Theme or have a custom website built for you. Either way, WordPress is an important part of setting yourself up for success. It has all the tools you’ll need to organize your content, launch your marketing and track your growth. Not to mention all the functionality that WordPress has to make your website awesome.


online marketing

Open a couple of social networking accounts…

Choose at least two platforms such as Facebook, Instagram, YouTube and Twitter. Pick networks that appeal to you and where your audience is. For example “older users” are on Facebook, while “younger users” favour Instagram and YouTube. If the media type that you’ll mostly be sharing is images then Instagram is a good choice, for video, obviously YouTube is preferable. We can help develop Cover Art and a series of images and templates that you can use that will provide consistently branded content.


marketing paper

Open a MailChimp or other E-Newsletter account…

Choose an E-Newsletter platform such as MailChimp or Constant Content, both offer free accounts with all the functionality that you’ll need. Either one will work for your needs, we use MailChimp because of it’s easy to use interface and powerful options. We can create multiple Templates, branded for your business in MailChimp that you can easily edit to suite your needs.


Now that all the pieces are in place, you’re ready to start spreading the word.

Using all the above mentioned platforms will allow you to create an engagement path with your clients. This practice of creating content and sharing it with your current clients and potential new clients helps to keep your business top of mind.

As an added bonus, Google will take notice and start to increase your website’s rank as more and more relevant content is added to your website. This helps your business grow even more as people looking for your exact products and services are brought to your website.


no time?

Get a quote for our Marketing Plan Package!

Based on your chosen topic, we will research and write a search engine optimized article on your website.

Use professional photos, images and custom graphics and animations to increase readability.

Produce a set of graphics for social media accounts.Facebook to stand out on Timelines.

Monthly, Bi-Weekly and other plans and options are available based on your needs and budget.


If you’re a do-it-yourselfer and want to use our plan on your own, please use the link below to view our step by step guide to using your website to market and grow your business… and some of our secrets too 🙂