How to use the Search Engine Optimization Tools

Your website was built with some advanced SEO features to help your content rank highly on the search engines. “Defaults” of these features have been setup for you based on your business’s industry and general content.

How to change the snippet that’s shown in the search engines:

The advanced SEO tools are located in the Yoast SEO Palette in the Page and Post Editor. You can also access these SEO tools using the button in the top right corner of the screen.

TIP: The Snippet, shown in the Yoast SEO Palette shows you a preview of what the Page or Post’s listing will look like in Google. Change it as desired. The description in the Snippet can be changed on the fly by Google depending on what the user has searched for.

To Change the Page Title:

The Page Title by default will be followed by the name of the website. Normally you’ll see “placeholders” here for “Title”, “Page” etc. These can be deleted and replaced with your text as desired

  • Click Edit snippet
  • Type a New SEO Title

To Change the Meta Description:

The Meta Description by default will be a generated excerpt of the text at the beginning of the page or post.

  • Click Edit snippet
  • Type a New SEO Description

Get tips for writing optimized content based on a Focus Keyword or Keyphrase:

Your focus keyword or keyphrase should be one or two words that describe the content of the page or the words you think users will search for to find your content.

TIP: Please use this tool as a guide. It’s not as sophisticated as Google and other search engines at understanding page content and non exact matches. Furthermore, I highly recommend mixing the wording up. Perhaps using different variations of the focus keyword / keyphrase throughout the page content, just as you’re potential clients might.

  • Type a Focus Keyword or Keyphrase Your content will then be analyzed

A list of suggestions will appear.

In the Publish Palette, the Yoast SEO software will display a red, orange or green symbol. Try to achieve a green circle with the GOOD rating.

  • Using the content tips, make changes as desired to the:
    • Page Title
    • Headings
    • Text Content
    • Photo Content

Google can be a great source of information. Since WordPress is so popular there’s a lot of help out there for beginners and amateurs. For example: wpbeginner.com and yoast.com.

UPDATE or PUBLISH the Page or Post when done. or